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What Makes Us Different

While most dealerships will sell you on why you should buy their boat—we like to stress why you should choose to do business with us. After all, it is the dealer support that can make the entire boat ownership experience.

We could write a few paragraphs on why we are the best but we like to let our commitment to providing a first-class experience speak for itself. Below you can read what makes us different and why you should choose to do business with us.

D. Clark – Hebron, KY

We purchased our X-30 Mastercraft in February of 2008 at a time when we weren’t really looking to switch from our Cobalt 240 to the Mastercraft line. We saw the X-30 at the 2008 Cincinnati boat show and were immediately impressed with the many advantages the boat had over our Cobalt. Bill and Jason of Cincinnati Mastercraft handled the selling process perfectly and worked with the terms of the sale until we were completely satisfied. Fast forward now to the present; we do not have one day of regret in our decision to purchase the Mastercraft X-30 from Cincinnati Mastercraft. Bill and Brent have been there every step of the way to make sure we were completely happy with the boat and their service. They are absolutely the best at Customer Satisfaction that I have ever seen. Over the past three years, Bill and his group have treated us like family. I cannot list the amount of times they have done something above and beyond what anyone else would do to ensure that we are happy with our X-30. Because of this, we are completely loyal to Cincinnati Mastercraft
The Clarks, Hebron, KY

John and Annette – Cincinnati, OH

When someone receives exceptional service you want to let people know.

My wife and I were considering a new boat and Cincinnati Mastercraft was an ideal match. We got to know the staff at the MasterBash in August at Norris Lake. While not intending to participate in the event, you three invited us to share in the experience with other MasterCraft owners. There was a friendly connection and you remembered our names (including our kids) all weekend and beyond. While being in sales myself, name recognition isn’t easy to do but it made us feel part of your family.

Several trips to the dealership with zero pressure to buy and always a friendly atmosphere, my wife and I are now the owners of a 2012 X25. We traded our 2004 X10 that we enjoyed for seven years. In summary, if you are concerned with buying a boat from a small dealership, I would say, they may be small but they are definitely mighty and we would highly recommend Cincinnati MasterCraft.

Bill, Jason and Brent, thank you for a great experience.

John and Annette

The Oakley Family – Des Moines, IA

We were out of town and on a 10 day vacation at Norris Lake in Tennessee this Summer and unfortunately, our 2004 X-9 broke down on Saturday afternoon. We had traveled 14 hours from Iowa to get to the lake, had just checked in on Friday and were facing the possibility that due to the July 4th Holiday weekend, we may not be able to get our boat fixed and back on the water for several days. Fortunately, my brother was able to use his boat to tow us back to our condo. On the way back, we saw a large houseboat with a Cincinnati MasterCraft banner. So we stopped and asked if anybody could help.

Jason came out and after a few minutes of trying to start the boat, he was 99% sure it was the fuel pump. He took my cell phone number and said he would call back if the dealership had the right pump in stock. He also said that although they were officially closed for the Holiday weekend, they planned to be working on Monday, July 4th and if I wanted to drive up he could get it fixed. Not only did he call me back on Sunday, he said that if I could come on up he could fix it that night! Although we were not a customer of the dealership… yet, and he’d never seen us before, Jason knew we had driven all the way from Iowa and wanted to get us back on the water as soon as possible. So we drove up late Sunday night, Jason opened the shop around 10:30 p.m. and replaced our fuel pump. He finished the job around midnight and we were back on the lake the next day. Lots of businesses talk about exceeding customer expectations, Cincinnati MasterCraft lives that promise.

This is our second MasterCraft and we’ve lived in several states over the last few years and had the opportunity to do business with a number of boat dealers. Without a doubt, the service we received from Cincinnati MasterCraft is far and away the best we’ve ever received.

Thanks Jason and Bill from the Oakley family, Des Moines, Iowa.

Rob Black – Cincinnati, OH


Over the past 20+ years I’ve had the pleasure of owning 3 MasterCrafts. A 1988 Tri Star 190, a 1989 Pro Star 190 and my current boat a 2005 Pro Star 209. They’ve all been great boats. The first two were purchased from a small dealer in Cincinnati, Delta Propeller. My 209 was purchased from one of the local mega dealers. Delta Prop was great, the mega dealer was terrible.

I met the guys from Cincy MC soon after they opened. From day one, they have treated me like I bought the boat from them. A couple of years ago, I had them upgrade the stereo system. My first trip out that year was on Memorial Day weekend. An issue developed with the speaker system. I called Bill on his cell that day. To my surprise, he drove 2 ½ hours to the lake the next morning and fixed the issue. How many dealers would provide that type of service, on a Holiday weekend?? Very few if any. Especially, if the boat was purchased somewhere else.

This past summer I had my first breakdown, ever, in a MasterCraft. As, my wife and I were sitting in the water, a few Malibu’s went by. Obviously, we did not flag them down! Not long after, a buddy in a MasterCraft gave us a tow. I towed the boat home, called Cincy MC and scheduled to drop the boat off the next day, assuming to leave it for the week. When I arrived there I went inside and checked out some new boats. While talking to Bill, I told him I needed to get going and we should unhook my boat. He said no need, it’s almost finished. It was a fuel pump issue and Brent had it fixed in less than an hour. Again, how many dealers provide that type of service?? None.

Simply put, Cincinnati MasterCraft is the best.

Rob Black, Hebron, KY

The Jenkins Family – Lexington, KY

I have been boating for over 20 years, and a member of Team MasterCraft for the past 5 years. Without a doubt, the customer service experience with Cincy MC is TOP NOTCH. I would compare it to the “Ritz-Carlton” experience. When you stay at a RITZ, you assume you will receive a certain standard of creature comforts (soft bed, plush towels, slippers, etc.). What makes the experience is the way you are treated. It starts when you get out of your car. The bellman takes your bag for 2 reasons: 1) so you don’t have to, and 2) so he can get your name off the luggage tag and phone ahead to let everyone know, from the doorman to the front desk receptionist, that you have arrived and they can refer to you on a first name basis. Those little extras are what help you choose the RITZ over other luxury hotels. The comforts are similar, but the service is what brings you back.

This was our experience this week with Cincy MC. With a MasterCraft, you assume a certain level of product. You also assume that with a high performance boat, there will be a need for service. Cincy MC delivered in a big way and will have our business going forward. There are other dealers that are logistically more convenient, but they cannot match the customer experience of Cincy MC.
Toby & Tim Jenkins, Lexington, KY – (MC since 2006)

The Holmes Family – Cincinnati, OH

Thank you very much for all your service and support this year. Being that we owned a canoe before our purchase of a Mastercraft X-45 – you guys have made the entire process (from purchase to set-up to launch) absolutely painless. You have your service dialed in for promising growth!
You are considered family at this point as you have made my family so happy!

Mike and Becki Holmes
Gibson, Beckett, Libby, & Polly

The Plunkett Family – Dayton, OH

In January of 2010 with my family (my wife and 3 teenage children) we attended the Cincinnati Boat Show as we had done annually for years. We have been avid water skiers, wake boarders, and surfers for a number of years and we were always interested in seeing the newest boats. We had looked at Mastercraft for a number of years but we had stuck with a competitor because we never found the perfect combination: “a great boat with a dealer to stand behind the boat with great service”.

We met Jason, Bill, and Brent all 3 that evening along with seeing the new X-25. We thought we had found the perfect boat, but we were concerned about making sure it was the right dealer. They all 3 spent time not only with me, but also with each of my kids as well as my wife. In the end, all my family was impressed with all 3 and each with different reasons. From the great explanation on how to use the X-25, from the driving to how to ride a wakeboard or surfboard, to how to get the most out of the stereo.

We were sold. So we became a part of the Mastercraft family. But the story doesn’t stop there. They have gone beyond great service. Over the 2 summers we have had the boat back to the dealership (very conveniently located off I-75) a couple times, and they always exceeded our expectations.

We would highly recommend that if you have an interest in a new Mastercraft, everyone in my family would recommend Cincinnati Mastercraft.
Gail, Theresa, Max, Sandy, & Michael Plunkett
“Just a small part of the Mastercraft Family”

Matthew Gindele – Cincinnati, OH

Cincinnati MasterCraft – Thank you for the excellent experience! I have been around boating all my life, my father had a boat for a while as a child and many good friends had boats through my 20’s. I purchased my first boat in 2004, Cobalt 200, not knowing much about MC or inboards in general from Hern Marine. While the Cobalt is a fantastic boat for and I/O and served me very well for 4 years, my kids began wakeboarding and really wanted to get into surfing, which of course you can’t do behind and I/O. While on vacation at Norris Lake we had a chance to spend some time on a MC X2, wow, this totally changed my view on I/O boats vs. Inboards and really set it in my sites to investigate inboards and MasterCraft.

I began doing research on Inboards in the fall of ’07 and planned on a purchase probably for ’09. I went to the boat show, winter of ’08 and found out that Hern Marine had dropped MC and that a new small dealership was starting up “Cincinnati MasterCraft”. After looking at all the other brands and research, spending time in all the brands, one common thing was apparent; MC is the best of the best! Certainly this comes at a bit of a premium, but trust me down the road pays exceptional dividends. I ended up making my decision and purchased the boat in the spring of ’08 and actually ended up with one of the first ‘09’s off of the production line, delivered in July ‘08. Cincinnati MasterCraft, also helped with the sale of my Cobalt, I ended up selling the boat via my Craig’s list posting, they handled all the paper work/transfer etc. at no charge.

To anyone reading this and need any reassurance as to the MC brand or Cincinnati MasterCraft as the real deal, please focus on this statement. Since owning this boat, (4 seasons & 300 Hours Later) one common theme from experienced and novices alike, they all comment something like this after a day on the water, “Man this is a nice boat, plenty of room, we had a blast, please invite us back again” The simple fact is this, MC boats perform over the long hull. We have put this boat through the paces, skiing, wakeboarding, surfing and even a little tubing and 4 years later everything still works, no major issues whatsoever! Certainly, I take great care of my investment, but with a little love and wipe down at the end of the day, my boat performs and looks as good as the day she was delivered, this is a testament to MC quality in workmanship, the gel coat is outstanding inside and out, vinyl still shines with no rips or tears at the seams etc. Just ask around to other brand owners after a 4 year experience and tell me an MC is not worth a little premium in purchase price.

From a service perspective, these guys really know their stuff about inboards; I personally am a bit of a gear head and like doing my own service, which is minimal on an MC. (Oil change, Winterize etc.) They have always been there to take my call, explain any questions I have about servicing my boat, and if I ever get tired of doing it myself or feel I am in over my head, I would have no problem dropping my boat off for them to service.

From an I/O convert, if you are in the market and trying to decide on an MC over any other brand, give me a call, I will never own any other brand of boat, period!

The Gindele Family, Cincinnati, Ohio

R. Lance – Cincinnati, OH

Our experience with the Cincinnati MasterCraft Team has truly been exceptional. When you purchase a MasterCraft you not only purchase quality in the brand but also the people behind the MasterCraft boat… in our case and X-35. With the Cincinnati MasterCraft Team (Bill, Jason & Brent), you are immediately linked with the utmost in professionalism, service and a family fun feel that truly matches what the MasterCraft name symbolizes in the industry … Exceptional Quality and the Best of the Best!

R. Lance, Cincinnati, Ohio

Kanter Family

The Kanter family would like to thank Cincinnati MasterCraft for an exceptional boat buying experience. As you are aware by now, the Kanter’s take their boating very serious, it is not a decision made quickly or without a gazillion questions. We were very pleased with your business practices and willingness to become part of our family as our sounding board for all our crazy ideas right down to the very last delivery details.  We must say that no other dealer/manufacturer had anywhere near the boating expertise, product knowledge, creative ideas and quality product you represent. Additionally, from a financial decision it was easy to see from our trade-in that no other ski boat maintains its value quite like a MasterCraft does!

After spending several long weekends at Lake Cumberland with new X25, we couldn’t be happier with our choices. Absolutely everything is perfect! The boat is truly a well blended machine which is loaded with class, style, room, performance and technology. The color scheme is truly SICK! It’s a real looker both trailered and in the water. I must say it was definitely well worth all the agonizing hours of color decisions. We navigated the windy main body of Lake Cumberland smoothly and steady like never before. The power tower is a wicked look and has earned the boat the name of “The Transfomer” from all our houseboating neighbors. The 430HP 6.2 is an absolute beast and delivers robust power in any cruising range at a moments notice.

We can already foresee the future and the many fun family/friend hours we will be enjoying on this boat. We’d like to thank you again for your time and effort, it truly helped build the perfect boat for us.

Scott and Laurie Kanter
MasterCraft X9 2003-2011 475 hours
MasterCraft X25 2012 9 hours

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What Makes Us Different

You have your service dialed in for promising growth! You are considered family at this point as you have made my family so happy!

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